How Identified Lead works

Anonymous visit. Identity match. Marketing opportunity.

A simple path from traffic you already earned to a larger audience your business can continue developing.

Step 1

A visitor comes to your website

Someone clicks an ad, scans a QR code, follows a social post, finds you through Google, or visits directly. They browse—but never complete a form.

Step 2

Identified Lead looks for a match

Our technology works behind the scenes to determine whether eligible website traffic can be matched with available consumer records. No additional form is required.

Step 3

A visit becomes an identified opportunity

When a match is available, your business may receive useful contact information instead of seeing only another anonymous analytics session.

Step 4

Put the data to work

Use matched records within approved marketing campaigns and workflows to create relevant, ongoing touchpoints.

When a match is available

Turn a session into a usable record.

Available match details may include the information your team needs to build an audience and plan the next touchpoint.

Name

Email address

Mailing address

City

State

ZIP code

One visit. Multiple opportunities.

Interest starts before the form submission.

Add records to your CRM

Build email audiences

Create direct-mail campaigns

Develop custom ad audiences

Segment prospects by interest

Launch automated follow-up

Use of matched data depends on your business, marketing strategy, applicable law, and permitted use case.

See what your traffic could be worth

Turn more traffic into opportunity.

Start building a larger marketing audience from the website traffic you're already generating.

Start identifying your traffic