Built for businesses that generate traffic

More value from every visit—across channels and industries.

Identified Lead helps businesses and agencies create more opportunity from interest they already worked to generate.

Automotive

Your website may have more leads than your CRM shows.

Shoppers view inventory, research vehicles, compare pricing, evaluate payments, and check trade information—yet most never submit a lead. Build audiences for vehicle marketing, trade campaigns, sales events, service promotions, direct mail, and email.

Digital marketing

Measure more than form fills.

You're already paying search, social, and display channels to generate traffic. Add usable audience growth to the way you evaluate the value created by each campaign.

Direct mail

Turn direct mail into a multi-channel strategy.

The campaign doesn't have to end after someone scans a QR code or visits your site. Generate the visit, identify additional opportunities, and continue the conversation across channels.

Lead generation

Interest exists before the form.

Traditional lead generation depends on form submission. Identify more value from eligible visitors who demonstrate interest but never complete that traditional conversion.

Direct-to-consumer brands

Build a larger audience from existing demand.

Support customer acquisition, retention, direct mail, email, advertising, and lifecycle campaigns with more value from the attention you already earned.

Marketing agencies

Show clients the audience their marketing built.

Move beyond clicks, impressions, and visits. Give clients a clearer picture of how campaigns can create a measurable, usable business asset.

Focus on net-new opportunity

Don't pay to identify people you already know.

Identified Lead can be configured with suppression logic designed to help reduce unnecessary duplication. Known records, existing customers, previously identified visitors, or users completing specified conversion events may be excluded depending on your configuration.

Uncover new opportunities—not data you already have.

Your marketing shouldn't end at the click

You earned the visit. Get more value from it.

Identify more. Retarget smarter. Waste less.

Start identifying your traffic