Compare
Identified Lead vs. other visitor identification tools
Most tools stop at a company name or a work email. Identified Lead delivers the person — name, email, and mailing address — at a flat monthly price.
Start your free trialSide by side
| What you get | Identified Lead | Warmly | RB2B | Leadpipe | HubSpot |
|---|---|---|---|---|---|
| Visitor's name | |||||
| Email address | Known contacts only | ||||
| Full mailing address | |||||
| Works for consumer (B2C) traffic | |||||
| Flat monthly price with included matches | |||||
| Free trial with no card required |
Based on each product's publicly described features as of September 2026. Features and pricing change — check each provider's site for their current offering.
The short version of each
Identified Lead
Built for businesses that want to reach real people, not just companies. Every matched record can include a name, email address, and full mailing address — so you can follow up by email, direct mail, and ad audiences. Flat monthly plans with a set number of matches included, and a free trial with no card required.
Warmly
Focuses on B2B: identifying which companies visit your site and surfacing work contacts for sales teams. Strong fit for account-based sales motions; less suited to consumer traffic or direct-mail follow-up.
RB2B
Identifies individual B2B visitors and pushes their profiles to tools like Slack. Geared toward US-based work contacts and sales outreach rather than full consumer contact records.
Leadpipe
A long-standing visitor identification option with per-match style pricing. Worth comparing on cost per match and what data each match actually includes.
HubSpot
A full marketing platform, not a dedicated identification tool. It can tell you about companies visiting your site and track people already in your database, but it doesn't turn anonymous visitors into new contact records with mailing addresses.
Who Identified Lead is for
Identified Lead is built for businesses that market to people: local services, consumer brands, agencies, and anyone who wants more than a company name. If your follow-up includes email, direct mail, or custom ad audiences — and you'd rather pay a flat monthly rate than per-match fees — it's built for you.
Not sure yet? Read how visitor identification works or see plans and pricing.
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