Legal

Terms of Service

Identified Lead Terms of Service · Effective date: October 2, 2026

1. Agreement to these Terms

By creating an account or using Identified Lead (the "Service"), you agree to these Terms of Service ("Terms") and our Privacy Policy. If you do not agree, do not use the Service.

The Service is operated by CrossRoads Marketing ("CrossRoads," "we," "us"), doing business as Identified Lead. "You" means the business or organization you represent. If you sign up on behalf of a company, you confirm you have authority to bind it to these Terms.

The Service is for business use only. You must be at least 18 years old to use it.

2. The Service

Identified Lead gives you a JavaScript pixel to install on your own website. When a visitor browses your site, we send eligible traffic to a third-party data provider, which checks it against its records. If a match is available, we return the person's name, email address, and mailing address to your dashboard, along with the page they were on and the time of the visit. You can search the results and export them.

Matches are not guaranteed. We do not promise that any visitor will be identified, that any match rate will be reached, or that the contact details we return are complete, current, or accurate. Results depend on your site traffic, your visitors, and the data provider's records.

3. Your account

You must give accurate company and contact information and keep it up to date. You must confirm your email address before using the Service.

You are responsible for keeping your password secure and for all activity under your account. Tell us promptly at the contact address below if you suspect unauthorized access. You may add colleagues to your account only if they are authorized to act for your business, and you are responsible for what they do.

We may limit each business to one free trial and may refuse or close accounts we believe are duplicates or created to avoid trial or usage limits.

4. Free trial

Every new account starts with a free trial that ends after 14 days or 25 identified visitors, whichever comes first. No credit card is required, and we will not charge you automatically when the trial ends.

When the trial ends, you can choose a paid plan to keep using the Service. If you do not, your access to new identified visitors stops. Your existing records stay available for export for 30 days, after which we may delete them under our Privacy Policy.

We may change or end the free trial offer at any time for new accounts.

5. Plans, fees, and billing

Paid plans are billed monthly in advance. Current plans, prices, and monthly identified-visitor limits are shown on our pricing page and may change with notice. Payments are processed by Stripe, and you agree to Stripe's terms for payment processing.

  • Monthly limits. Each plan includes a fixed number of identified visitors per month. Once you reach the limit, we may stop adding new identified visitors until the next billing period or until you upgrade.
  • Renewal. Your plan renews automatically each month until you cancel.
  • Cancellation. You can cancel at any time. Cancellation takes effect at the end of the current billing period, and you keep access until then.
  • Refunds. Fees are non-refundable except where the law requires otherwise or where we state otherwise in writing.
  • Price changes. We will give you at least 30 days' notice before a price change takes effect for your account.
  • Taxes. Fees do not include taxes, which you are responsible for where they apply.

6. Acceptable use and your responsibilities

You are responsible for how you use the Service and the data it returns. You agree that you will:

  • Install the pixel only on websites you own or control that have a privacy policy clearly disclosing that visitors may be identified and that their information may be collected and used for marketing.
  • Follow all laws that apply to you, including privacy, data protection, consumer protection, and marketing laws, such as those covering email, direct mail, calling, and texting.
  • Honor opt-out, unsubscribe, and deletion requests from people you contact, and promptly tell us if someone asks you to stop using their information.
  • Contact people only in lawful ways, and identify yourself accurately when you do.

You agree that you will not:

  • Use the Service or its data to decide eligibility for credit, insurance, employment, housing, tenancy, or any similar purpose covered by consumer reporting laws.
  • Use the Service on websites directed to children under 13, or on pages that collect health, financial account, or other sensitive information.
  • Use the data to harass, stalk, discriminate against, or deceive anyone.
  • Resell, license, or share the data with others as a standalone list or data product.
  • Install the pixel on a website you do not own or control, or interfere with, reverse engineer, or overload the Service.
  • Try to avoid trial, plan, or usage limits, including by creating multiple accounts.

We may investigate suspected violations and suspend access as described in Section 11.

7. Your data and identified records

Your content. You keep your rights in your website, your account information, and anything else you give us. You allow us to use it to run and improve the Service.

Identified records. Records returned to your dashboard are made available to you for your own lawful business use, in line with Section 6. You may view and export them. They come from a third-party data provider, so we do not own or control the underlying information, and we make no promise about its accuracy.

Our use of data. We process visitor and account data as described in our Privacy Policy. We may use aggregated, de-identified information about how the Service performs to operate and improve it.

Sharing. We do not share the records returned to your account with other customers. Your identified records are visible only to you and the people you authorize on your account.

8. Privacy, opt-outs, and deletion requests

People whose information appears in the Service can ask us to opt out, delete, or suppress their records through our privacy request form at https://identifiedlead.com/privacy-requests or by emailing privacy@identifiedlead.com. We will act on valid requests as our Privacy Policy describes.

When we delete or suppress a record, you must stop using it and delete any copies you exported, unless the law requires you to keep them. We may also prevent that person from being identified on your site in future.

How long we keep data is set out in our Privacy Policy. If these Terms and the Privacy Policy conflict on how we handle personal information, the Privacy Policy controls.

9. Third-party services and intellectual property

Third parties. The Service relies on third parties, including a data provider that matches visitors, Stripe for payments, and email and hosting providers. We are not responsible for their services, and their availability or terms may affect the Service. We may change providers at any time.

Our rights. We own the Service, including its software, design, and branding, and these Terms give you only a limited, non-exclusive, non-transferable right to use it for your own business while your account is active. You may not copy or reuse our branding without written permission.

Feedback. If you send us suggestions, we may use them without owing you anything.

10. Disclaimers, liability, and indemnity

Service "as is." The Service is provided "as is" and "as available." To the fullest extent the law allows, we disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, accuracy, and non-infringement. We do not guarantee uninterrupted or error-free service, or any number or quality of matches.

Limit of liability. To the fullest extent the law allows, CrossRoads and its owners, employees, and suppliers will not be liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, or data. Our total liability for any claim relating to the Service is limited to the amount you paid us in the 12 months before the claim arose, or $100 if you have not paid us. Some places do not allow these limits, so they may not fully apply to you.

Indemnity. You agree to defend and indemnify CrossRoads against claims, losses, and costs, including reasonable legal fees, that arise from your use of the Service in breach of these Terms, your website or its privacy practices, your marketing or contact with people identified through the Service, or your violation of any law or third party's rights.

11. Suspension, changes, and general terms

Suspension and termination. You may stop using the Service and close your account at any time. We may suspend or end your access immediately if we reasonably believe you have broken these Terms or the law, put people or the Service at risk, or if a required provider ends our access. If we end your account without cause, we will refund any prepaid fees for the unused period. After termination, Sections 6, 7, 8, 10, and this section continue to apply.

Changes. We may update these Terms. For material changes we will notify you by email or in the Service before they take effect. If you keep using the Service after the effective date, you accept the updated Terms.

Governing law. These Terms are governed by the laws of the State of Florida, without regard to conflict-of-law rules. Any dispute will be brought in the state or federal courts located in Hillsborough County, Florida, and you consent to their jurisdiction.

General. These Terms and our Privacy Policy are the entire agreement between us on the Service. If a part is found unenforceable, the rest stays in effect. You may not transfer your rights under these Terms without our consent; we may transfer ours in a merger or sale of the business. Failing to enforce a term is not a waiver of it.

Contact. Identified Lead, powered by CrossRoads Marketing 3905 Tampa Rd #405, Oldsmar, FL 34677 Email: privacy@identifiedlead.com